Cobra Electronics, the indisputable market leader in citizen's band radios, announces the launch of their U.S. Army co-branded CB radio, an officially licensed product of the U.S. Army. This limited edition model is based on Cobra’s legendary 29 LTD, known in the industry as the best-selling CB radio of all time.

Featuring the time-tested components of the classic 29 LTD along with the honorable U.S. Army logo on the radio and microphone, this limited edition model offers users the outstanding performance of a Cobra CB and an attractive collector piece associated with a brand that exemplifies honor, courage, and loyalty.

Cobra’s classic radio features 40 channels, 4 watts of power, a front panel microphone connector (for convenient in-dash installation), a 9-foot microphone cord (for easy reach anywhere within the cab), tactile controls (for added convenience and safety while adjusting radio functions), and analog signal strength meter with SWR calibration (for maximum performance).

“We are proud to connect the Cobra brand with an organization that embodies such a strong heritage of leadership and quality,” said Tony Mirabelli, senior vice president of marketing and sales, Cobra Electronics. “The U.S. Army brand represents the most dedicated, best-trained and most highly respected soldiers in the world. This limited edition CB is a salute to our American soldiers.”

In the past, Cobra created limited edition Harley-Davidson® and Dale Earnhardt CB radios; both received an extremely positive response from consumers and even attracted a following of collectors. Similar to past years, Cobra’s Army Strong® edition will include a high impact gift box ideal for collectors and a certificate of authenticity.

 

CHICAGO (September 29, 2009) —Cobra Electronics (NASDAQ:COBR) today announced its partnership with the Homes for Our Troops organization to donate a portion of its fourth quarter sales to the building of or retrofitting of homes for injured war veterans. Cobra will donate proceeds from its Citizens Band radios, radar detection and navigation system sales to the Homes for Our Troops program starting October 1 through December 31, 2009.

Homes for Our Troops is a non-profit organization that provides specially adapted homes for severely injured veterans at no cost to them. They assist severely injured Servicemen and Women and their immediate families by raising donations of money, building materials and professional labor and then coordinating the process of building a new home or adapting an existing home for handicapped accessibility.

“Cobra has been a proud and long time supporter of our armed forces and our servicemen and women,” said Jim Bazet, CEO and Chairman of Cobra Electronics. “This is our opportunity to give something back to them for all the sacrifices they had made for us.”

“Homes for Our Troops is honored to be the beneficiary of this tremendous fundraising effort by Cobra Electronics. Our success in providing severely injured veterans with homes specially designed to give back the freedom and independence they once knew, relies on the support of our corporate friends across the country. Cobra Electronics is one of those friends that understands the importance of supporting our American heroes and we thank them.”

Cobra has a long history of supporting our troops through product donations as well as employee-driven programs such as bake sales, raffles, and care packages for our soldiers. In August of 2009, Cobra introduced its 29 LTD ARMY radio, a U.S. Army co-branded CB radio and officially licensed product of the U.S. Army as a salute to our American troops.